On a more serious note, I found that all I needed to succeed this semester, was that I needed a sweet theme to word barf about, well and I'm sure less bitching about blogging wouldn't hurt either. So, I figure I am going to tailor my blog to consumer behavior involving my favorite vice, alcohol. Well more specifically to the consumption of beer.
Today's feature is Maiden The Shade by Ninkasi Brewery, as pictured above. (Please ignore the Vitamin R can pictured nearby, even if it is Mountain Fresh, it detracts from my ability to be taken seriously over my choice of beverages). Those of you that are of age to consume the nectar of gods have undoubtedly been to the Slayer Station, also known as the Beer Cave, also known as the Cronico of College. That is indeed where I found this deal of a beer. All bow to the deal-wall of the Conoco. The deal-wall is the best beer marketing scheme ever, or at least in Bozeman, it consists of three ideals. 1) Get beer that is close to sell-by-date. 2) Sell it like a boss, make a lot of money off of beer that is pretty close to free. 3) Once one ape tells other ape, all apes will know and congregate.
Why did I buy it you may ask? Was it the $1.99 price tag, the awesomeness of this brewery, the clever title and "Special Release" tag, or simply the sexy temptress on the label? You got me it was all of them. My beer boner has subsided, time to talk about issues relative to class. First you have to have a good product worth marketing, or a line of products. This brewery has top notch beer worth drinking. Second you need a clever slogan and catchy art on the label to snatch the attention of us, the beer consumers. This is especially important if a consumer who has never tried a beer from your brewery is deciding between yours or another perhaps better known brewery. Notice the "Special Release" tag, attractive hippy chick scantily clad with a tattoo of the brewery on her back, and of course the cool color scheme. Third, a killer price, two dollars for 22 ounces of delicious beer, SOLD! I bought four, they are already gone, woe is me.
