Slogan Me This

I never truly realized how much of a time-sink finding/creating a good slogan is, that was until this semester during which I have had two opportunities to craft slogans. I had to do this once for a marketing class and once for an independent study, and I can tell you that each time has been excruciatingly painful. The problem is it doesn't have the same sense of finality that say a paper or an exam does. It seems each time, the slogan think-tank spent a lot of time and came up with fairly average to above average slogans. While, the slogan is certainly a powerful and necessary marketing tool, the crafting of one is difficult and potentially fruitless. In a sense even the best slogan's that were once a unifying factor of a company can be it's downfall. ex Red Roof Inn and its previous cheapest stay slogan. Another problem lies in the fact that if you change a slogan too many times, it feels the effects of diminishing returns. ex Burger King and its boat load of slogans. Needless to say I would hate to be a Sloganeer, or one that creates slogans of worth. It would seem that it's a rather lucrative business as there are plenty of great  slogans out there, but for each great one there is an untold amount of complete and utter failures. I guess at least these failures have one true avenue of success, which would be for our entertainment. A little bit of laughter can go a long way during a stressful day.